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Manage media relations after the audition stage of Tusker Project Fame 5, East Africa's biggest talent show.

Maintain consistent media interest for 8 consecutive weeks by getting unique story angles that would make TPF 5 different from previous seasons.

Ogilvy PR leveraged the show's association with Universal Music Group which was to offer a record deal to the winner. Outcome: An aggressive media outreach programme and content development delivered news media coverage worth an advertising value equivalent of Sh390 million.

Done by:Ogilvy PR