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Millward Brown

The world's leading expert in helping clients grow great brands

We are the world's leading expert in helping clients grow great brands that thrive in even the most challenging market places. We help over 90% of the world's leading brands make critical business decisions to drive brand growth. We also have unrivalled expertise in helping young brands thrive in established and emerging markets. We do this through our people and solutions.

Our unparalleled global reach means we can scale with any business or organization around the world by truly understanding how to develop and manage brands at a global level but crucially, also at a local level. We have dedicated client service teams in 88 offices around the world and conduct research in over 70 languages.

Our history, collective expertise and knowledge has allowed us to develop innovative and consultative solutions in four primary areas that are critical to helping brands strategically grow, plan and invest in the areas that matter the most. We focus on providing solutions that impact your companies brand and marketing efforts.
These four areas of focus include:

  1. BRAND STRATEGY: Articulate a brand's unique identity, opportunity and position in the marketplace.
  2. CREATIVE DEVELOPMENT: Develop differentiated ideas, messages and creative to connect with consumers and win in the market.
  3. CHANNEL OPTIMIZATION: Optimize advertising, marketing and media activities to deliver maximum impact and ROI.
  4. BRAND PERFORMANCE: Analyze brand equity and how it translates into consumer behavior in order to drive financial performance.
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