VIKAS MEHTA Chief Executive Officer, Africa. Ogilvy
Vikas joined Ogilvy Africa in Dec 2019 based in Nairobi, Kenya. An advertising lifer, his work spans fifteen countries across North Asia, Greater China, South & South-East Asia, and the pacific region. One of the few practitioners in business who’s traversed across the agency-spectrum, Vikas has led creative, media, digital, PR & influence, activation, tech and content agencies. He’s spent most of his career building agencies and brands in Developing & Emerging (D&E) markets.
Prior to joining Ogilvy, he worked with the global MullenLowe Group (IPG) for nearly fifteen years in various leadership across Asia-Pacific region. At the age of 31, he was named Managing Director-Viet Nam, the youngest country head in the global network. In 2011, he was named Regional Growth Officer – Lowe Asia-Pacific, based in Singapore.
He moved to India in 2013 where he played several leadership roles at MullenLowe Lintas Group including Group CMO (a first for Indian advertising); President - Group Marketing Services; founding CEO - PointNine Lintas (India’s first omni-channel agency) and CEO - Mullen Lintas (the youngest creative agency in India to be ranked amongst the top 10)
Vikas believes in an ‘omni-channel’ approach to building brands aims to bring the vision of One Ogilvy to life, on the African continent. A strategist by training, case studies authored by him have won over 100 regional and global awards including several ‘agency of the year’ titles. Besides doing guest lectures at premier B-Schools, Vikas has spoken at over 30 national and International industry forums like AdTech (India and Singapore), Asia Pacific Tambuli (Philippines), Tangrams (Singapore) and Lanka Business Summit (Sri Lanka), to name a few. Early stages of his career were spent working with Publicis and Leo Burnett.